How Strategic Pricing Turned a Challenging Dilworth Home Into Multiple Offers

2124 Lombardy Circle | Dilworth, Charlotte

Pricing a home isn't just about finding three comparable sales and calculating a price per square foot. Sometimes the property doesn't fit neatly into the comps.

2124 Lombardy Circle was one of those homes.

This historic Dilworth bungalow had so much going for it: an incredible location near Freedom Park, original hardwood floors, classic architectural details, an updated kitchen and bath, a deep lot, and a large unfinished basement and attic that offered future possibilities.

But it was also a two-bedroom, one-bath home.

In a neighborhood where buyers at higher price points often expect three or four bedrooms and multiple bathrooms, we knew pricing this home would require more than simply looking at what other Dilworth homes had sold for.

The Challenge Wasn't the House. It Was Finding the Right Buyer.

Rather than trying to make the home compete with larger Dilworth properties, we focused on the buyer who would see its limitations differently.

We believed that buyer was likely a couple or young professional who wanted to get into Dilworth and cared more about location, character, and future potential than having four bedrooms today.

That changed how we thought about everything — especially price.

We wanted the home positioned at a number that would make that buyer stop scrolling and think: "Wait. We could own a house in Dilworth for this."

We Priced for the Market We Wanted to Create

We listed the home at $875,000.

Could we have started higher? Absolutely. And starting with a bigger number might have sounded appealing at the kitchen table.

But our goal wasn't to choose the highest price we could justify. It was to choose the price most likely to create buyer urgency.

We knew that if we overshot the market, buyers could quickly begin comparing the home to properties with an additional bedroom, another bathroom, or more finished square footage. Instead, we wanted the value to feel immediately apparent.

Then we let the buyers decide what the home was worth.

The Market Answered Quickly

The response was exactly what we hoped for. Our open house was packed. Buyer interest was strong. And instead of waiting for one buyer to negotiate with us, multiple buyers were competing for the home.

The property ultimately sold for:

$915,000

That's $40,000 over our $875,000 asking price.

More importantly, we didn't have to convince the market that the home was worth more. The buyers convinced each other.

That's the difference between pricing a home and positioning one.

Pricing vs. Positioning

Every seller wants to get the most they can for their home. We want that too. But the highest suggested list price doesn't necessarily lead to the highest sale price.

Sometimes the better strategy is understanding exactly where your home fits in the market, identifying the buyers most likely to value it, and positioning it so those buyers don't want to lose it.

2124 Lombardy wasn't the biggest house in Dilworth. It didn't have the most bedrooms. It didn't have the most bathrooms.

But it didn't need to.

It had the right story, the right audience, and the right pricing strategy. And when those three things came together, the market did the rest.

Thinking About Selling in Dilworth?

Before deciding what your home should list for, let's look at something more important: how buyers are likely to see it.

Because our goal isn't simply to put the highest possible number on your listing. It's to create the strongest possible market for your home.

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