How We Set a New Record in Jacobs Ridge — $2.4 Million

The Three Sisters Estate was built for greatness. We just didn't know how good it would be.

We're thrilled to share the sale of 7292 Three Sisters Estate in Concord's Jacobs Ridge community — closed at $2.4 million, setting a new benchmark for the neighborhood. Over 8,000 square feet of living space, exceptional indoor and outdoor entertaining areas, and 1.64 acres in one of Concord's most sought-after communities. On paper, it was already a special property. What made it a record-breaking sale was the strategy behind it.

Starting Point: The Zestimate Problem

Every seller has heard of Zillow's Zestimate, and a lot of agents lean on it — or worse, tell sellers what they want to hear just to win the listing. The Zestimate on this home was $2,162,000. We listed it at $2,399,900.

That's not a number we picked to flatter the seller. It's easy to hire an agent who tells you your home is worth more than the Zestimate — the real question is what happens when they can't actually deliver on that number. A high list price without a strategy behind it just means a home that sits.

We priced this home based on what the market and the property could actually support, and then we built the marketing and positioning to prove it.

The Strategy: Marketing That Reaches the Right Buyers

An estate like this needed more than a sign in the yard. We ran a social media campaign that generated over 15,000 impressions, putting the home in front of buyers well beyond the Charlotte metro — including interest from across the U.S. That reach translated directly into showings, and showings translated into multiple offers.

This is the same principle behind every home we sell: the goal isn't just to list a property, it's to position it in front of the buyers who are actually going to want it — and to do that before, during, and after it hits the market.

The Outcome

The home closed at $2.4 million — nearly $240,000 above the original Zestimate, and a new record for the Jacobs Ridge community. Multiple offers gave our sellers real leverage in negotiations, and the buyers who ultimately won the home did so because they saw its value clearly, thanks to marketing that told the property's story well.

One very happy family now calls the Three Sisters Estate home. And Jacobs Ridge has a new benchmark.

The Bigger Takeaway

The winning formula for a sale like this takes more than a good-looking home in a prime location. It takes strategy, experience, and the marketing skill set to actually get results — not just a confident number on a listing sheet.

If you know someone stuck with empty promises and a home that isn't selling, or if you're wondering what your own home could do with the right strategy behind it, let's talk about what that could look like.

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